3 bets BMW is making to evolve for the future

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This article was originally published by Michael Coates on Clean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines.

Survival for an automotive company in the 21st century appears to be centered on two interrelated critical paths—forging profitable alliances with other automakers and developing new zero-emission products. This past week German automaker BMW made announcements touching on both areas:

  • BMW CEO Oliver Zipse told Reuters he expected the alliance with Toyota to continue. So far, that relationship has produced the Toyota Supra sports car (with a BMW engine and suspension in a Toyota-designed body) and promises future fuel cell vehicles.
  • Zipse was less definitive on the mobility joint venture with rival Daimler. The two companies merged their car sharing, ride hailing and other mobility services into an organization called Free Now, but media reports are Uber has offered to buy the venture.
  • BMW launched what it is calling its flagship all-electric SUV, the iX, which will go on sale in Europe at the end of 2021 and come to the U.S. early the following year.