Airbnb and two different firms that would comply with Twitter’s Ghanaian playbook

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On the again of Twitter’s monumental announcement to situate its regional headquarters in Ghana, Germany introduced that it was selecting the Gold-Coast as the situation for its German-West African Centre for Global Health and Pandemic Prevention – one other vital blow for Africa’s most populous nation and self-acclaimed ‘giant of Africa.’

Despite Nigeria’s burgeoning popularity in expertise, its propensity for presidency and regulatory interference, rising insecurity, inflation, poor capital repatriation insurance policies, and infringement on free speech have been recognized as the reason why overseas organizations are more and more overlooking the nation. So, we study 3 organizations ripe for African enlargement that would comply with in Twitter’s footsteps.

READ: TikTok to relocate headquarters to London following approval by UK ministers


The $75bn on-line trip rental market has quietly made inroads into Africa over the past couple of years permitting listings from Kenya, Nigeria, Ghana, South Africa, and different African nations as a part of the 220+ nations and areas it operates.

Over the previous few years, locations throughout Africa have emerged to turn out to be a few of the fastest-growing Airbnb markets on this planet.

However, the rental large continues to function a distant presence in Africa as none of its 23 places of work is located on the continent. But that will quickly change as Africans more and more undertake the service.

READ: Why investing in Airbnb might be worth it


Despite iPhone gross sales largely rising yr on yr, Apple doesn’t have a bodily workplace in Africa. In 2015, it was rumoured that Apple was trying to set up a South African workplace in an effort to develop its presence within the continent’s native market however not a lot has been heard about this.

In nations the place the tech large doesn’t have a bodily workplace, Apple works with the native resellers to service its quite a few prospects.

The African market is pushed extra by the demand for Apple merchandise like cellphones, tablets, and laptops. With this excessive demand, it’s extremely possible that the corporate will take into account a bodily location in Africa within the close to future.

READ: Apple to start producing cars by 2024


Another firm that’s prone to have a bodily presence in Africa within the close to future is Shopify. The multinational e-commerce platform that lets you host your retailer on-line already has a web based presence in Africa and has partnered with main fee suppliers on the continent to permit customers pay for providers of their native foreign money. Shopify powers over 1.7 million companies in additional than 175 nations.

What this implies

Africa at the moment has the youngest and second-largest inhabitants on this planet. Massive inhabitants development and a rising center class have created hundreds of thousands of recent shoppers hungry for services. This is a big marketplace for tech firms which can be already operational in different nations to faucet into. Currently, Twitter, Google, Microsoft, and a number of other others are already exploring this chance.

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