Nigerian banks have been tasked to humanise all prospects and never solely deal with them as simply an account quantity. This is to say that banks ought to deal with every buyer uniquely and never assume a one-size-fits-all.
These are the feedback of the Chief Executive Officer, Aladdin Digital Bank, Darlington Onyeagoro. According to him, the continent, particularly Nigeria wants a market Digital Bank to humanise prospects, a vacuum he stated Aladdin will occupy.
He stated, “By humanizing customers, we are putting a face to the name. You are not just an account number, you are a human being, and as humans, you need to eat, make money and other things.
Each customer is unique; that is why for the first time, we are breaking barriers so we can reach each one personally. We run a platform structure where every customer has a unique page where their details go beyond the account numbers.”
He added that Aladdin Finance App may also offer its prospects free banking with no cost charges, the place prospects can perform their transfers and transactions to different banks without cost.
“Traditional banks charge N25 per transfer, but we are charging Zero Naira for now. We bear the cost for now. So, we offer free banking for at least between one to three months of our operation to encourage them. All transactions are free for now,” Onyeagoro added.
The app additionally has a number of options that may cater to every buyer, together with seamless customer support, rewards on financial savings, high-interest charges as much as 16% (topic to cash market actuality), and entry to several types of loans for emergencies.
To encourage financial savings for patrons to satisfy their enterprise and private wants, Aladdin Bank may also be rewarding its prospects by a weekly raffle draw on its on-line platform, the place quantities saved from N5,000 and above with the financial institution will give every buyer a digital ticket for a raffle draw.
“In that way, we are encouraging our customers to save towards their goals. For example, if you want to travel, pay your rent, children’s school fees, etc., whatever you want to do, you can set targets for yourself and save towards it. So, while you are saving towards your target, we are also paying you a competitive interest rate,” he added.
What you must know
The co-founders and chief promoters of this mission are Onyeagoro, Olayemi Nasiru and Avi Umukoro. Nasiru is a seasoned banker with over a decade of expertise. He as soon as held a Senior Management Position in one of many high industrial banks in Nigeria.
Umukoro, one other top-flight banker, has over 12 years of client banking expertise in one of many top-performing banks.