Content as a viable funding car

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Investment gurus have taught and proceed to show in regards to the indicators that may assist establish good investments. Over time, a complete checklist of a few of these indicators has been handed on to new funding initiates; an inventory that features hedge in opposition to inflation, yield, and returns, threat stage, liquidity, Concealment from Tax, and so forth.

Yield and Returns

For an instance of the potential for yield and return, in line with Wikipedia, the manufacturing funds for the film Living in Bondage II was NGN 10,000,000 whereas the gross income on the field workplace alone was NGN 168,000,000. This represents 1600% (approx.) return on funding from 1 channel of monetization and absolutely, there are different channels and that’s the reason now greater than ever, content material in any type, is extremely invaluable – due to the completely different alternatives to monetize.

Hedge in opposition to inflation

Surely there’s a hedge in opposition to inflation as a result of it might nonetheless value the identical quantity to pay for manufacturing companies (no person obtained a pay elevate due to the rise in inflation) and so the promoting worth is extremely unlikely to vary. To drive this level residence, be aware how the inflation hasn’t affected the price of streaming subscriptions in your favourite OTT app.

How come Nigerian traders from all cadres have largely ignored content material as a viable funding instrument then? RISK – absolutely this involves thoughts!

Rethinking approaches to investing in Content

Yes, one can argue that there have been big investments in content material, previously, that didn’t yield. This argument wouldn’t be totally false nonetheless it ought to be famous that in most of these cases, the precise funding often could be in a company or platform as was the case when Verod Capital invested in Spinlet.

Needless to say that we have now to rethink the strategy, making Content itself the first instrument that’s being invested in. I imply, one wouldn’t have to purchase a producer to put money into transportation. Why then do we expect that to strategy investing in Content, we have now to buy the platform or the corporate, and even signal the artist, and so forth?
Proposed strategy

Due to the truth that Content is an intangible good/commodity, we are likely to strategy selections regarding it from a sentimental perspective whereas

Data and analytics ought to be on the coronary heart of each determination round content material funding. Ideally, the companies of an analyst could be required. The preferrred analyst will likely be somebody with an excellent understanding and appreciation for the content material, mixed with sturdy analytical capabilities.

They can then assist establish content material alternatives that may symbolize a viable funding.

Structuring the deal is one other issue that ought to be thought of. Understanding the distribution/monetization potentialities across the content material beneath funding consideration may also enable traders to make higher selections.

There are a number of methods to construction investments together with Joint Ventures with the content material creator the place Investors’ Capital goes into Marketing whereas the creator supplies the content material that meets Investors’ set normal; Outright funding within the manufacturing of content material can also be attainable. Etc.

Team setup

In these cases, the companies of a advertising and marketing company in addition to an Intellectual Property/Copyrights Lawyer ought to be engaged to establish the most effective strategy to structuring the deal.

This versatile strategy to funding in content material may also enable for funds management and oversight because the tenure is finite, at the least so far as the expenditure part is anxious.

One funding that will be attention-grabbing to think about beneath this lens could be Kupanda Capital’s current funding in Mavin Global. While it’s somewhat early to name, there’s been 1 commercially profitable venture – Rema, and a slew of different marginal tasks.

Mavin’s advertising and marketing capabilities nonetheless put them in higher stead to succeed – an element that should have undoubtedly been thought of in making the funding as a result of the PR asserting the funding contained particulars like Youtube whole video views, variety of subscribers, and so forth.

 

Written by Damilola Layode

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