Fake Woolworths Facebook post scam lures in 50,000 unwitting shoppers

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Frighteningly realistic fake Woolworths scam lures in 50,000 unwitting shoppers promised a free food box on Facebook

  • The scam fooled 50,000 customers into thinking they would get free groceries
  • The convincing hoax was posted to the supermarket giant’s Facebook page
  • More than 25,000 Australians commented on the post and 50,000 shared it
  • The hackers used a photo of CEO Brad Banducci to make the post look legitimate

A convincing Woolworths hoax has fooled more than 50,000 customers into thinking they would receive free groceries.

The hoax was posted to a Facebook that posed as the supermarket giant’s, telling consumers it was offering a ‘free grocery box’ to anyone who comments on the post.

In just ten hours, more than 25,000 Australians commented on the post and 50,000 shared it to their friends.

The sneaky hoaxers used a photo of CEO Brad Banducci to make the post seem legitimate.

Woolworth’s real Facebook page is simply the name of the brand, while this page’s name was ‘Woolworths Store’ – making it almost impossible to notice the difference. 

The hoax was posted to a Facebook page that posed as the supermarket giant, telling consumers it was offering a ‘free grocery box’ to anyone who comments on the post

‘My name is Bradford Banducci and I’m the CEO of Woolworths Inc.,’ the fake offer read.

‘To celebrate our 100th birthday, every single person who shares and comments in the next 24 hours will get one of the Christmas good box delivered straight to their door on Monday, 30th November.

‘Each food box contains groceries worth $100 and a $75 Woolworths vouchers. Limit one Food Box per person.’

Sharing and commenting on such posts can allow scammers to create a database of people who easily fall for such hoaxes, known as ‘suckers lists’.

A Woolworths spokesperson told Daily Mail Australia the post is not real and didn’t come from the company, while Facebook has since deleted the post.

‘Please know that we’re not affiliated whatsoever and we’re pleased to see it has since been removed,’ the representative said.

In October a scam email was sent to Woolworths shoppers from someone posing as a ‘Fall Promo Director’.

The email told customers they would receive ‘something special’ if they clicked a link provided in the email.  

Woolworths confirmed it was a scam and wasn’t associated with the company. 

In October a scam email was sent to Woolworths shoppers from someone posing as a 'Fall Promo Director'

In October a scam email was sent to Woolworths shoppers from someone posing as a 'Fall Promo Director'

In October a scam email was sent to Woolworths shoppers from someone posing as a ‘Fall Promo Director’

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