The Minister of Information, Lai Mohammed has acknowledged that the Ministerial Task Force on the Digital Switch Over (DSO) should look to incorporate improved Nigerian content material within the new Digital Switchover for Nigerian tv viewers, saying the success of the mission relies on the content material it presents.
The Minister disclosed this in a press release launched on Tuesday night by the Ministry of Information after the inaugural assembly of the Task Force in Abuja on Tuesday.
“Let me say, straight away, that the success of this project is hinged on content. If the content is right, the 24 million TV households in the country will embrace it. If the content is wrong, they will not.
”Even the acquisition of the Set Top Boxes (STBs) by Nigerians will rely on the richness of the content material supplied. Before now, we both gave out the bins free or at sponsored charges.
But now that the mission is being commercially-driven, the sale of STBs will rely on the content material,” Mohammed mentioned.
The Minister added that wealthy content material in sports activities, leisure, kids’s programmes in addition to native and worldwide information have been crucial to draw subscribers, with the added benefit of non-payment for subscription.
‘‘We can work with the Nigerian Professional Football League (NPFL) to have all their weekly matches shown live. I have no doubt that they will be willing to work with us in this regard,’‘ he added.
In case you missed it: Nairametrics reported final week that the Federal Government launched a 14-member Ministerial Task Force on the Digital Switch Over (DSO) rollout throughout the nation.