House and land package advertising a ‘Zoom zone’ divides opinion on Twitter

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‘Horrifying’: Developer’s catalogue for new home with a VERY post-Covid feature divides the internet

  • Developer in the Hunter Valley north of Sydney advertising a house ‘Zoom zone’
  • Feature is sandwiched between two bedrooms making critics deem it a closet
  • Social media suggested there wouldn’t be sufficient room to be an office space 
  • Sales manager Steve Briant said video room made sense on small house block 

A developer’s advertisement touting a ‘Zoom zone’ in new homes has divided opinion on social media.

Building group Bellriver Homes is advertising house and land packages with a feature which would not have existed two years ago – a ‘Zoom zone’ for working from home. 

The ad for a four-bedroom house with two bathrooms in the Hunter Valley, a two-hour drive north of Sydney, is certainly gaining plenty of attention on Twitter.

A developer’s advertisement touting a ‘Zoom zone’ in new homes has divided opinion on social media

Building group Bellriver Homes is advertising house and land packages with a feature which would not have existed two years ago - a 'Zoom zone' for working from home

Building group Bellriver Homes is advertising house and land packages with a feature which would not have existed two years ago - a 'Zoom zone' for working from home

 Building group Bellriver Homes is advertising house and land packages with a feature which would not have existed two years ago – a ‘Zoom zone’ for working from home

Plans for a new house in the Hereford Hill Estate at Lochinvar, near Maitland, feature a ‘Zoom zone’ sandwiched between two bedrooms, making it smaller than a usual study or home office.

The space has its own door off the hallway with room for a small storage area and a desk near the window, as part of a $417,900 house building package. 

Social media critic Erin Riley suggested the space was too small for anyone to carry out any work, describing it on Twitter as ‘horrifying’.

‘I think it’s too small to be called an actual room,’ she said.

Rob Gill said the space would be too small for any meetings.

‘Office? That’s a closet,’ he said.

Stephen Collins ridiculed the marketing phrase.

‘Are “office” or “study” no longer words?’

But Steve Briant, the Hunter and Central Coast regional sales director for Bellriver Homes, said the ‘Zoom zone’ was a creative way of fitting in a space to take video calls in private in houses with insufficient space for an extra bedroom.

Erin Riley suggested the space was too small for anyone to carry out any work, describing it on Twitter as 'horrifying'. 'I think it’s too small to be called an actual room,' she said

Erin Riley suggested the space was too small for anyone to carry out any work, describing it on Twitter as 'horrifying'. 'I think it’s too small to be called an actual room,' she said

Erin Riley suggested the space was too small for anyone to carry out any work, describing it on Twitter as ‘horrifying’. ‘I think it’s too small to be called an actual room,’ she said

‘We want to introduce a bit of fun into the terminology of a space within a house,’ he told Daily Mail Australia.

‘They’re not going to be holding these Zoom meetings at the dinner table with the Cheerios in front of them; it’s a real-world problem we all have presenting ourselves, we’ve only got one opportunity to make a first impression.’

As for not calling it a study, Mr Briant said a home office traditionally took up a lot more space and this wasn’t always possible on a smaller block of 300 square metres.

‘As we make smaller and smaller blocks to build on, we have to make smaller and smaller accommodation for the use of spaces within a house,’ he said.

On Twitter, Rachel Fenner saw the potential of a small space.

‘OMG I need this. Is it soundproof?’

One man suggested it could be a space for some secret, online sexual activity outside of the bedroom, referencing a porn site.

‘Onlyfans Nook,’ he joked.

The ad for a four-bedroom house with two bathrooms in the Hunter Valley, north of Sydney, is certainly getting a lot of attention on Twitter

The ad for a four-bedroom house with two bathrooms in the Hunter Valley, north of Sydney, is certainly getting a lot of attention on Twitter

The ad for a four-bedroom house with two bathrooms in the Hunter Valley, north of Sydney, is certainly getting a lot of attention on Twitter

The McCloy Group, the land developer behind the project, has as its chairman controversial former Newcastle lord mayor Jeff McCloy. 

In 2014, Mr McCloy admitted to the Independent Commission Against Corruption that he had made a $10,000 donation to a Liberal candidate in 2011, even though developers were banned from giving to political parties.

Mr McCloy resigned as lord mayor and fought unsuccessfully in the High Court to  overturn 2009 laws on developer donations, introduced by former premier Nathan Rees.

Regional house prices are surging as more people working from home leaving Sydney. 

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