Jack Harlow And EST Gee’s ‘Route 66’ Video Subverts Americana

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Route 66 has lengthy been a logo of Americana, the thought of The Heartland and wide-open nation which is central to popular culture beliefs of the United States Midwest. However, in Jack Harlow’s “Route 66” video from his debut album That’s What They All Say, Jack and visitor rapper EST Gee give a tour of their Louisville, Kentucky environs that received’t embrace any well-known landmarks name-checked by Bobby Troup and Nat King Cole.

Harlow himself, nevertheless, is quickly turning into a fixture of popular culture due to the success of his track “What’s Poppin” and the ensuing abundance of tv appearances and model partnership alternatives coming his means. In March alone, he’s billed to perform on Saturday Night Live and play 2-on-2 basketball with 2 Chainz and Quavo for Bleacher Report’s B/R Open Run at NBA All-Star Weekend in Atlanta. It’s not the primary time he partnered with a model to play hoops; in November final 12 months, he participated in TikTok’s basketball tournament as nicely.

Before that, he had a ton of visitor spots together with ones with French Montana, Saweetie, and TDE’s Reason, whereas racking up TV performances on The Tonight Show, the MTV VMAs, and BET Hip-Hop Awards.

Watch Jack Harlow’s “Route 66” video that includes EST Gee above.

Jack Harlow is a Warner Music artist. Uproxx is an impartial subsidiary of Warner Music Group.

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