Oh nice, now Netflix is copying TikTok too

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By now we’ve seen that when a brand new social media format turns into in style, each app needs to repeat it. We noticed it occur after everybody and their moms copied Snapchat’s ephemeral Stories, and now we’re seeing it occur with TikTok-style quick movies (which themselves are simply copies of OG Vines).

Sometimes although, these options even depart the realm of social media platforms. Case in level: even Netflix is copying TikTok now.

The firm at this time formally unveiled a function referred to as Fast Laughs — first spotted late final 12 months — which basically allows you to rapidly swipe by means of clips from comedies on the streaming platform.

The function will get its personal tab on the backside of the cell app, and lets customers play the exhibits or motion pictures instantly from the clip, add them to your watch later checklist, and share with others. You may react with a ‘LOL’ to a clip, which I suppose is how Netflix is maintaining monitor of how humorous the clips really are.

Although the TikTok format being utilized right here appears slightly cringy, the objective seems to be serving to viewers discover one thing to look at — the everlasting problem of any skilled Netflix-er. If the corporate determined to forward with the function after months of testing, it’s truthful to imagine it discovered customers appreciated it sufficient that it was value maintaining — particularly contemplating it options so prominently within the app. Still, I can’t assist however want the function had been slightly extra, you realize, authentic.

As this stuff usually go, the function is rolling out to iOS customers first. A choose few Android customers may even see it now, however there’s no phrase on when it would turn into broadly obtainable. The function additionally seems to be unique to cell — don’t count on to have the ability to scroll by means of Fast Laughs in your TV any time quickly.

on Netflix

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