The Hospitality trade in Africa shouldn’t be beneath risk, it’s simply evolving

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Tuesday 4th May 2021: The Africa Soft Power Project (ASP) will this month launch the twond version of the Africa Soft Power Series digital summit targeted on Africa’s Creative & Cultural Industries (CCI). Taking place between May 5th – 25th, the occasion will embody high-level classes and 80+ audio system, inspecting how the continent can harness the ability of its inventive and cultural industries to successfully propel itself ahead, whereas championing the inclusion of African voices and the voices of the diaspora neighborhood in international discourse.

Attendance is free, register right here: https://bit.ly/AfricaSoftPower

Africa shouldn’t be Next, Africa is Now

Themed ‘The Bridge: The Past, The Present, The Future’, the worldwide gathering will see thought leaders, influencers and pioneers participating in an extended and broader dialog on Africa’s inventive energy, information financial system, and the way these property can strengthen ties between the continent, diaspora neighborhood and the broader world. The classes – on movie, music, style, sports activities, expertise, finance, artwork, social affect and extra – will discover tangible methods and new initiatives for accelerating financial development and retelling the African story on the world stage.

“This year’s Grammy Award wins for African artists Burna Boy and Wizkid show that this is Africa’s time,” says Nkiru Balonwu, Founder & Convener of The Africa Soft Power Series. The global reach of these artists and the inspiration that they bring not only to Africa and its diaspora community, but to young people from all backgrounds around the world, highlights the growing influence of African creativity globally. And this influence is not only limited to reconstructing narratives. The creative and cultural sectors, fuelled by Africa’s expanding digital economy in recent years, can be a strong catalyst for investment, employment, and future economic growth across the continent and beyond.”

In addition to altering narratives and supporting development, the theme, “The Bridge is about connecting and enabling Africa and the global black diaspora to engage, build, and develop together, a more progressive future – a more connected future that will benefit all of the world”, defined Obi Asika, Co-Convener of The Africa Soft Power Series.

Similar sentiments on the ability of Africa’s inventive industries and the necessity to construct a progressive and linked future have been echoed by Afrexim Bank President – Professor Benedict Oramah on the Africa Soft Power February occasion ‘The New Face of African Collaboration’. According to Oramah, “The creative industries can be potent vehicles for more equitable, sustainable and inclusive growth strategies for African economies.”

The opening session – ‘Africa Now: Defining The Future’ will function Keynote from foremost French diplomat, writer, international thought chief – Ambassador Rama Yade. Ambassador Yade is director of the Atlantic Council’s Africa Center and senior fellow for the Europe Center. At the age of thirty, she was appointed France’s deputy minister for international affairs and human rights. She was the primary ever French minister for human rights and first girl of African descent to turn into a member of the French cupboard. She was later appointed deputy minister of sports activities and efficiently promoted France’s bid to host the Euro 2016 soccer match. Ambassador Yade was additionally ambassador of France to UNESCO and was instrumental within the designation of World Heritage Site for the French pure websites Causses and Cévenne. She is the writer of a number of books, together with Blacks of France, Letter to the Youth, and A Chronicle of Power. After serving France, Ambassador Yade’s purpose is to serve the African continent the place she was born.

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Other esteemed audio system on the session embody: Laureine Guilao; CEO, TipMe Liberia and former Deputy CEO MTN Liberia | Nmachi Jidenma; Head of Scouts & Partnerships, Sequoia Capital. Prior to Sequoia, she led international technique at WhatsApp Inc. She additionally beforehand led partnerships at Facebook and spearheaded international enterprise growth at PayPal. The session will likely be moderated by Sophie Masipa; CEO Kgommuu International and former Head of Communications and Media Relations, Mo Ibrahim Foundation.

The dialog will discover how Africa’s teeming youth inhabitants are taking decisive steps to form their evolution into formidable international leaders and transferring past talks of the continent’s potential to securing a future the place our place within the international financial and cultural house is assured.

Also, taking place this week is ‘Collective Threads: Digital Connectivity, Creative Power & Global Black Activism’, that includes younger, vibrant and progressive voices corresponding to –

  • Otosirieze Obi-Young: Editor-In-Chief, Open Country Mag, an African literary journal & Editor, Folio Nigeria, a CNN-powered multimedia storytelling platform.
  • Mona Eltahawy: Egyptian-American journalist, award-winning columnist & International public speaker.
  • Sena Voncujovi: Afro-Asian BLM Activist & Co-founder, Jaspora (Japan Africa Diaspora)
  • Zoe Ramushu: (Moderator) Zimbabwean-born and bred filmmaker, multimedia journalist & Activist.

This session will look at the rising function of social media in activism and what the long run holds for actions like BLM and EndSARS.

Check out the website for different unmissable classes.

May is Africa Month

The Africa Soft Power Project seeks to determine May as Africa month. The sequence has been particularly timed to start on UNESCO Africa World Heritage Day (May 5th) and culminate on Africa Day (May 25th), the anniversary of the inspiration of the Organisation of African Unity.

By establishing one month out of the yr to rejoice African and diaspora achievements, the Project intends to normalise the continent’s inclusion inside international conversations and make it a extra common – and acquainted – fixture.

“We are excited to be a part of the global community highlighting the history of Africa Day and bringing new energy to its recognition through Africa Month,” mentioned Dr. Uzodinma Iweala, CEO of The Africa Center based mostly in New York City’s Harlem neighborhood. “At a time where African voices on the continent and throughout the Diaspora continue to push the dialogue about what is possible for Africa and its people forward, there is no better moment than now for us to turn our attention toward each other and into tangible ways of collaborating and building closer connections that benefit us all.”

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