Trends over relationships: The Edem – Sarkodie saga | Ghana Music

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Relationships and loyalty are imagined to rely for one thing; they’re anticipated to be pegged above each mechanism within the ebook on the subject of showbusiness.

Unfortunately, the pervasion and obsession of social media and developments have progressively killed such crucial life ethics.

This week, musician Edem was on Twitter and had some phrases for his peer, Sarkodie, over the latter’s lack of ability to function within the video for his new single, ‘Favour’.

He wrote, “Yo, Sarkodie, I know you feel bad for bad for not showing up for ‘Favour’ video. Team even lose money for that but I forgive you my G. No hard feelings. Call me when you need me, I go dey for you.

Subtle Jabs

Edem is likely one of the most clever chaps within the music business. He is assured, articulate and is aware of the enterprise.

Some observers have recommended him for calling Sarkodie out however I really feel in any other case. There’s nothing commendable about his tweet. His tweet is fraught with refined jabs and innuendos.

How did he know that Sarkodie feels dangerous for not exhibiting up for the video shoot? Did they impart? If they did discuss and Sarkodie expressed his remorse for not exhibiting up, why put it out on social media?

His crew misplaced cash attributable to Sarkodie’s lack of ability to point out up. How?

There may very well be assorted causes cash may very well be misplaced for Sarkodie’s no present; they might have bought costumes for him, gone to a location of Sarkodie’s selecting or every other demand from Sarkodie that had some type of expenditure.

If the above eventualities are true, then it clearly means, they communicated over all these. Why didn’t Edem talk his dissatisfaction to Sarkodie in the identical mode that they had such discussions as an alternative of inserting his concern on social media?

You forgive him? Clearly, Edem is aggrieved for Sarkodie’ refusal or lack of ability to point out up on the shoot however why use social media to deal with such?

Edem says it’s no exhausting emotions however that’s a fib, a transparent contradiction of his tweet. You don’t have any exhausting emotions, but, you might be ranting about cash misplaced and all.

“Call me when you need me, I go dey for you” is sheer cynicism; Edem reminding Sarkodie he was liable for Sarkodie’s first main breakthrough when he put him on his Hammer-produced observe, ‘You Dey Craze’.

Pitching Sarkodie for Ridicule

The second I noticed the tweet, I noticed Edem was being disingenuous.

This was Edem not solely courting for a pity occasion however pitching Sarkodie for backlash and the commemorated rapper was really debased by observers on that platform.

Some critics of Sarkodie have over time held it towards him about his so-called lack of ability or refusal to supply help for his friends, along with his problem with Kwaw Kese as the most recent albatross on his neck, so, it was handy for Edem to submit such on his deal with and invite all method of vitriol on Sarkodie.

The confounding bit is that this; when Edem was on the lookout for Sarkodie for a collaboration, he didn’t submit it on social media.

When the 2 had a dialogue on the theme of the track and the making of the track, it was not posted on social media and when Sarkodie offered his verse to the observe, Edem didn’t submit it on his twitter feed.

So, how come, that Sarkodie doesn’t present up for the video shoot for inexplicable causes, and the world is attending to know that Edem isn’t enthusiastic about it.

Trend over Relationship

Edem is sensible; he is aware of that on this present dispensation of the enterprise, music, no matter how good it’s, wants some form of promotion, push and advertising with a view to generate that buzz.

For him, he selected to shroud the discharge of his track with controversy and relegated any type of relationship and loyalty to the background. He was keen to deal with Sarkodie unfairly with a view to acquire the wanted consideration.

He is aware of that, he might have simply reached out to Sarkodie to debate no matter cash he misplaced for the latter’s no-show, or the truth that he forgives him for not exhibiting up.

He is aware of, that he might have simply reached out the identical manner he reached out when he had Sarkodie in thoughts for the collaboration.

The truth is; he was keen to place Sarkodie underneath the bus with a view to generate a promotional drive for the track and he did. He was keen to drive eye balls to his new video on the detriment of the model, Sarkodie.

The New Normal

The new regular is that entertainers have now developed a penchant of airing their grievances on social media as an alternative of reaching out to one another and having wholesome conversations.

The new regular is to instigate pointless chatter on social media in a bid to development and be a part of no matter chatter is making headlines.

The new regular is interact friends in a social media banter, within the glare of the world, as an alternative of getting wholesome personal discussions.

The new regular is that developments trump over friendship, relationship and loyalty!

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